Promotion
Worked with design team to concept promotional ideas for new product line.
'Punchies Punch Up The Volume' promotion would reward sweet seeking shoppers through music-themed prizes with purchase or participation in the secondary social media contest. Game pieces inside packs randomly rewarded high value prizes like four tickets to a concert of their choice, Guitar Center gift certicates and more! A social media contest overlay invited Sour Punch fans to express their passion for Punchies by creating 12-second Punchie-themed music videos on Instagram. Video entries live on a contest microsite would be shared and voted on by Sour Punch’s social community. Popular entries are to be cross-promoted on Sour Punch’s social network to help increase awareness of the new candy and extend the value of the promotion.