Retail Activation
Worked with design team to in-store signage and collateral.
Beech-Nut baby food went through a major brand refresh in order to appeal to the modern day mother who is passionate about healthy nutrition, and wants to provide their baby with food containing real, natural ingredients. In order to demonstrate the point of differentiation of the new brand positioning, we executed an in-store activation campaign centered on the product uniqueness of real ingredient, homemade-inspired food for your baby. Attention-grabbing elements such as oor talkers and shelf talkers drew in our target mom shopper, while FSI’s, coupons and in-store demonstrations drove product trial. The bold campaign was executed in a way that was consistent throughout all touch points